Universitat de Girona
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El objetivo de esta investigación es analizar la lealtad de los usuarios de líneas aéreas tanto en el entorno online como en el entorno offline. La revisión bibliográfica ha identificado tres antecedentes: la satisfacción, ...
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of stakeholders involved ...
A doctoral thesis proposes a new model of consumer behaviour in the area of tourism. This research was developed in partnership with Romanian Academy, The World Economy Institute, with the National Foundation of Young ...
This thesis investigates whether ISO 9001 certification by banks affects customers’ perceptions of e-service quality and recovery (and hence customer satisfaction, value and loyalty) in online banking services. In pursuit ...
The marketing and promotion of tourist destinations have evolved exponentially with the passage of time and use of the internet. This change has generated different attitudes in tourists and altered how they consume ...
The objective of this thesis is to empirically study the application, benefits, challenges and consequences of the marketing innovations in the regional airports of Girona-Costa Brava, Lleida-Alguaire, Reus and ...
There is no doubt that we live in a world of brands. Graphic images, logos and slogans have significant impacts on our daily lives. The brand portfolios of tourist destinations have been growing in the last years. The ...
Tourists are crossing borders naturally when consuming an area. Therefore, cross-border tourism studies are gaining relevance. A qualitative analysis showed the lack of research on cross-border tourism from the demand side. ...
This doctoral thesis aims to contribute to the development of an emerging theory of community-based tourism (CBT), defining it as community-driven governance (CDG) and as social entrepreneurship, both analyzed as dimensions ...
