Piva, Elisa (Date of defense: 2019-07-15)
This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of ...
Andreu Aparicio, Herminia (Date of defense: 2023-11-21)
This research is an exciting immersion into the world of co-creation and its potential to drive innovation in sustainability within tourism and heritage education. Through the methodology of participant ...