Browsing Facultat d'Economia i Empresa by Author "Lu, Lijue"

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    Strategic Interactions in Marketing: A Dynamic Approach 

    Lu, Lijue (Date of defense: 2019-11-18)

    The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first study, we analyze a ...