Browsing Departament d'Organització, Gestió Empresarial i Disseny de Producte by Author "Universitat de Girona. Institut de Recerca en Turisme"

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Branding regional destinations: an integrated stakeholders perspective 

Piva, Elisa (Date of defense: 2019-07-15)

This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of stakeholders involved ...

Turismo de base comunitaria y emprendimiento indígena. El papel de la gobernanza tradicional en la gestión de empresas de base comunitaria turísticas en Oaxaca, México 

Fernández Aldecua, María José (Date of defense: 2019-02-15)

This doctoral thesis aims to contribute to the development of an emerging theory of community-based tourism (CBT), defining it as community-driven governance (CDG) and as social entrepreneurship, both analyzed as dimensions ...