Privacy in online advertising platforms 

    Estrada Jiménez, José Antonio (Date of defense: 2020-10-02)

    Online advertising is consistently considered as the pillar of the "free• content on the Web since it is commonly the funding source of websites. Furthermore, the option of delivering personalizad ads has tumed advertising ...

    Viewability contributions towards a better online advertising ecosystem 

    Expósito Ventura, Marta (Date of defense: 2023-04-20)

    (English) Online advertising makes possible most of the freely available online content and services. However, it is far from being mature and there are still controversial topics that need to be addressed. One of these ...