Iniciativas de marketing social en el pequeño comercio catalán y su impacto en la rentabilidad empresarial : sobre limitaciones, oportunidades y palancas clave del modelo de negocio del adoptante 

Viscarri Colomer, Jesús (Date of defense: 2015-12-18)

The motivation for this study is based on the inclusion of social marketing actions in the business model of small businesses. Whether these initiatives arise from social scrutiny or leaders¿ commitment, they provide a ...