El proceso de lealtad del consumidor hacia los destinos de sol y playa. Un análisis empírico de los turistas que visitan Lloret de Mar y Cancún 

    Amaya Molinar, Carlos Mario (Date of defense: 2012-10-22)

    The study applies in an innovative way a set of marketing concepts to sun and sea tourist destinations in two continents. The frame of reference analyzes mass tourism, tourist destinations and its management mechanisms; ...