Antecedentes de la lealtad en los entornos on line y off line: un análisis empírico aplicado al sector de la aviación civil 

    Forgas Coll, Santiago (Date of defense: 2009-06-26)

    El objetivo de esta investigación es analizar la lealtad de los usuarios de líneas aéreas tanto en el entorno online como en el entorno offline. La revisión bibliográfica ha identificado tres antecedentes: la satisfacción, ...

    Branding regional destinations: an integrated stakeholders perspective 

    Piva, Elisa (Date of defense: 2019-07-15)

    This doctoral thesis explores the brand development process of regional destinations in depth, focusing on the supply-side perspective and the concept of brand identity, as well as the perceptions of stakeholders involved ...

    Consumer's behavioural patterns: the Romanian tourists 

    Rosca, Ingrid Magda (Date of defense: 2017-07-10)

    A doctoral thesis proposes a new model of consumer behaviour in the area of tourism. This research was developed in partnership with Romanian Academy, The World Economy Institute, with the National Foundation of Young ...

    Customers' loyalty and its antecedents and perception of ISO 9001 in online banking 

    Petnji Yaya, Luc Honoré (Date of defense: 2012-07-27)

    This thesis investigates whether ISO 9001 certification by banks affects customers’ perceptions of e-service quality and recovery (and hence customer satisfaction, value and loyalty) in online banking services. In pursuit ...

    Gestión de la imagen de marca de destinos turísticos maduros usando herramientas online. El caso de la Costa Brava 

    Marin Rabiol, Jaume (Date of defense: 2022-09-16)

    The marketing and promotion of tourist destinations have evolved exponentially with the passage of time and use of the internet. This change has generated different attitudes in tourists and altered how they consume ...

    La innovación mercadotécnica en el aeropuerto regional. Un estudio de casos 

    Ramírez González, José (Date of defense: 2015-07-13)

    The objective of this thesis is to empirically study the application, benefits, challenges and consequences of the marketing innovations in the regional airports of Girona-Costa Brava, Lleida-Alguaire, Reus and ...

    Portafoli i arquitectura de marca a les destinacions turístiques: el cas de l’Empordà 

    Gutiérrez Olesti, Jacinta (Date of defense: 2019-07-22)

    There is no doubt that we live in a world of brands. Graphic images, logos and slogans have significant impacts on our daily lives. The brand portfolios of tourist destinations have been growing in the last years. The ...

    Tourist behavior in a cross-border area: the case of Nicosia, Cyprus 

    Díaz Sauceda, Judit (Date of defense: 2016-07-13)

    Tourists are crossing borders naturally when consuming an area. Therefore, cross-border tourism studies are gaining relevance. A qualitative analysis showed the lack of research on cross-border tourism from the demand side. ...

    Turismo de base comunitaria y emprendimiento indígena. El papel de la gobernanza tradicional en la gestión de empresas de base comunitaria turísticas en Oaxaca, México 

    Fernández Aldecua, María José (Date of defense: 2019-02-15)

    This doctoral thesis aims to contribute to the development of an emerging theory of community-based tourism (CBT), defining it as community-driven governance (CDG) and as social entrepreneurship, both analyzed as dimensions ...